Management
The Freetrailer leadership team has the overall responsibility for executing the company’s strategy and realizing the ambition to strengthen Freetrailer as Europe’s leading platform for sharing trailers.
Execution power.
Strategic direction.
International growth.
The management of Freetrailer is a strong, future-oriented unit with a proven ability to scale the business, strengthen market positions and drive digital transformation.
The team sets the direction for the implementation of Mont Blanc 2027, with focus on growth, technology and anchoring a strong performance culture. The overall management has a clear strategic mandate: to maintain and expand Freetrailer’s position as Europe’s leading sharing-economy trailer platform, while delivering long-term value to partners, users and investors.
Nicolai Frisch
CEO
Overall responsible for the company’s business operations, strategy and international expansion. Drives the implementation of Mont Blanc 2027 with focus on growth, market expansion and digital transformation. Ensures execution, management anchoring and value creation across markets.
Sara Lyngsøe
CMO
Responsible for brand, marketing and investor relations. Leads data-driven and market-oriented commercialization of Freetrailer across segments and geographies. Manages the company’s external communication and positioning toward consumers, partners and investors.
Lasse Kartin
CTO
Responsible for Freetrailer’s technological platform, IT architecture and product development. Supports international scaling through robust digital solutions and future-proof systems. Drives innovation and technical execution in close collaboration with the business.
Martin Damm
CFO
Responsible for financial management, performance management and risk control. Supports Freetrailer’s growth journey with focus on efficient capital use, financial transparency and solid reporting. Manages the financial platform that enables strategic expansion.
Maj-Britt Brøchner-Mortensen
CSO
Responsible for sales, partner development and commercial execution. Creates scalable solutions and strong relationships across industries and markets. Focuses on improving sales performance, expanding the partner base and securing strong growth drivers.
Freetrailer in brief
Freetrailer was founded in 2004 as a sharing economy platform intended to make it easy for consumers to rent a trailer. Thanks to the user-friendly app, todays’ consumers can manage their trailer rental themselves. With a 100% self-service solution via the Freetrailer App and the electronic lock, Freetrailer partners and their customers achieve maximum flexibility.
The Freetrailer mission: We enable everyone to move anything for free, in a sustainable and easy way.
