Management
The Freetrailer leadership team has the overall responsibility for executing the company’s strategy and realizing the ambition to strengthen Freetrailer as Europe’s leading platform for sharing trailers.
Execution power.
Strategic direction.
International growth.
The management of Freetrailer is a strong, future-oriented unit with a proven ability to scale the business, strengthen market positions and drive digital transformation.
The team sets the direction for the implementation of Mont Blanc 2027, with focus on growth, technology and anchoring a strong performance culture. The overall management has a clear strategic mandate: to maintain and expand Freetrailer’s position as Europe’s leading sharing-economy trailer platform, while delivering long-term value to partners, users and investors.
Nicolai Frisch
CEO
Overall responsible for the company’s business operations, strategy and international expansion. Drives the implementation of Mont Blanc 2027 with focus on growth, market expansion and digital transformation. Ensures execution, management anchoring and value creation across markets.
Sara Lyngsøe
CMO
Responsible for brand, marketing and investor relations. Leads data-driven and market-oriented commercialization of Freetrailer across segments and geographies. Manages the company’s external communication and positioning toward consumers, partners and investors.
Morten Nørgaard Larsen
CTO
Responsible for Freetrailer’s technology platform, product development, and overall technology direction. Brings solid experience in modernizing complex, business-critical systems and enabling stable, scalable execution through close alignment between technology and business as a foundation for international scaling.
Martin Damm
CFO
Responsible for financial management, performance management and risk control. Supports Freetrailer’s growth journey with focus on efficient capital use, financial transparency and solid reporting. Manages the financial platform that enables strategic expansion.
Maj-Britt Brøchner-Mortensen
CSO
Responsible for sales, partner development and commercial execution. Creates scalable solutions and strong relationships across industries and markets. Focuses on improving sales performance, expanding the partner base and securing strong growth drivers.
Sharing smarter, together
Sharing creates value, for both people and the planet. Every time a trailer or cargo bike is shared instead of owned, we reduce the need for materials and transport. That’s the idea behind Freetrailer, and it only gets stronger with every partner and user who joins the platform.
A network on the move
Behind every rental and pick-up point is a growing community of partners and users, working together to make getting from A to B easier – in a way that makes sense for both everyday life and the future.
