Since January 2023, Nicolai Frisch Erichsen has led Freetrailer Group A/S as Group CEO. He brings more than 20 years of experience in leadership, strategy, and business development and has previously been a driving force behind several successful tech and growth companies.
As CEO, Nicolai is responsible for overall group management, the execution of the company’s strategic direction, and ongoing international expansion. Under his leadership, Freetrailer has intensified its growth in the Nordic core markets and strengthened its position in Germany, while the Netherlands has been designated as the next growth market.
A key focus area is the implementation of the Mont Blanc 2027 strategy, aimed at consolidating Freetrailer’s market-leading position, driving digital innovation, and building a robust platform for future growth. Nicolai works closely with the board of directors and the executive team to ensure strong execution capabilities, long-term value creation, and a solid ONE Team culture across the organization.
With a background spanning both board work and publicly listed environments, Nicolai is committed to combining entrepreneurial spirit with governance, scalability, and responsible leadership – to the benefit of shareholders, partners, and customers.

Sharing smarter, together
Sharing creates value, for both people and the planet. Every time a trailer or cargo bike is shared instead of owned, we reduce the need for materials and transport. That’s the idea behind Freetrailer, and it only gets stronger with every partner and user who joins the platform.
A network on the move
Behind every rental and pick-up point is a growing community of partners and users, working together to make getting from A to B easier – in a way that makes sense for both everyday life and the future.
Latest investor news

Freetrailer reaches 1,000,000 users and delivers 18.3% growth in rentals in Q2 25/26
Freetrailer Group A/S achieved 396,388 rentals in the

Freetrailer and Elgiganten extend partnership with a multi-year renewal – and introduce mesh trailers across the chain
Freetrailer and Elgiganten Sweden are extending their partnership.

Freetrailer Delivers Record-Breaking Q1 Results and Publishes Guidance for H1 2025/26
Freetrailer Group A/S today publishes its financial results

Freetrailer partners with Sol og Strand to make holiday transport easy
The sharing service Freetrailer has signed a new

Freetrailer enters strategic long-term partnership with Het Goed in the Netherlands
Freetrailer Group A/S has signed a strategic long-term

