Group CEO - Nicolai Frisch Erichsen

Since January 2023, Nicolai Frisch Erichsen has led Freetrailer Group A/S as Group CEO. He brings more than 20 years of experience in leadership, strategy, and business development and has previously been a driving force behind several successful tech and growth companies.

As CEO, Nicolai is responsible for overall group management, the execution of the company’s strategic direction, and ongoing international expansion. Under his leadership, Freetrailer has intensified its growth in the Nordic core markets and strengthened its position in Germany, while the Netherlands has been designated as the next growth market.

A key focus area is the implementation of the Mont Blanc 2027 strategy, aimed at consolidating Freetrailer’s market-leading position, driving digital innovation, and building a robust platform for future growth. Nicolai works closely with the board of directors and the executive team to ensure strong execution capabilities, long-term value creation, and a solid ONE Team culture across the organization.

With a background spanning both board work and publicly listed environments, Nicolai is committed to combining entrepreneurial spirit with governance, scalability, and responsible leadership – to the benefit of shareholders, partners, and customers.